At its basic nature, businesses are always looking at return of investment for their every purchase. This prescriptive eye for ROI can only be amplified through selecting a SaaS based Conversational AI platform marketing software.
Here, the SaaS marketing software needs to first amplify the marketing efforts of concerned department. Further, it also needs to solidify each of these concerned outreach efforts into long-term investments.
In the eye of these steep yardsticks, you need definite directives to increase the impact and ROI of social media channels.
Why it’s hard to measure Social Media Integration?
Unlike the many lead performance channels, you cannot direct measure the total impact through just counting the number of visitors coming to your social profile.
An effective social media campaign can serve many objectives – increase your social reach, increase number of followers, increase customer and prospect interaction, build an organic following etc…
CRM-based Social integration can actively serve all these objectives. This means that the effect of social integration cannot be directly quantified. Here, you need a definite strategy to measure and manage performances of multiple social media platforms.
It needs to be quantified based on available outputs, each collectively contributing to an increased investment.
In this article, we try to present you with an effective strategy that can measure the impact of your social integration platform.
Increase Customer Retention
For a modern business entity, customer retention is the watch-word of success. Social media platforms are the arena where your customers collectively exchange their opinions and sometimes air their opinion. With being present at different social media platforms, businesses can directly influence their collective opinions. In-turn, this could be further developed into a strategy of increasing customer retention.
This strategy can also be used to improve your customer opinion about your business. And, with increased customer opinion will result in increased rates of retention.
Increase in Customer Conversation
Having an ability to increase direct customer’s interactions is a direct impact of social media integration. When compared to traditional media, Facebook or Twitter provides increased opportunity of customer conversation.
With an integrated platform, you can record and categorize every piece of customer conversation. These conversations can be streamlined and displayed to a single dashboard. This system of monitoring allows you to follow the progress in customer conversations.
This also provides a relief from the rigid constraints of business conversations through E-mail or phone. This also provides favorable ground for customers to be friendly with a customer and vice versa… This incrementally increases the probability of your business being retained by your customers. Further, this increases the chance of your customer retention.
Increased Number of followers
Being able to increase the number of followers in social media carries an incremental value, when compared to other list building options. These include e-mail and phone number.
This allows you to share a common platform with your customers. It allows you to share new business offers and provide a communication platform. This platform also instantly reaches your concerned business.
The effect on number of followers be directly measured and quantified, unlike some other parameters. A social media page always lists the current number of followers. This allows you to directly measure the change.
Gateway to acquiring new Customers
In-order to be successful, businesses should always be looking forward to the possibility of acquiring a new prospect towards acquiring a new customer at every point of contact.